Just Think Consultants provides tailored marketing consulting services. Our Principal and a supporting team of creative and web professionals will collaborate with you to provide expert solutions to your marketing challenges and opportunities. Ultimately, we're passionate software marketers with a profound dedication to achieving our clients' goals.
Caroline Birch, President and Principal Consultant
A seasoned software marketing professional, Caroline brings over 20 years of executive and senior management experience with a diversified portfolio in B2B, B2C and OEM marketing that spans direct, retail, channel and two-tier distribution. She has directed U.S and worldwide marketing efforts including strategic planning, brand development, product marketing, promotions, and marketing communications. Additionally, she has been responsible for developing go-to-market strategies to drive market share and revenue growth. Caroline's corporate experience ranges from start-ups to mid-size and large enterprise organizations.
Corporate Executive Positions
- VP, Marketing - Sunbelt Software
- VP, Marketing - Eisenworld, Inc. (acquired by Microsoft)
- Corporate VP, - Tranxition Corporation
- VP, Marketing - Quarterdeck Corporation
- President - Quarterdeck Select (acquired by The Sutherland Group)
Biography
Prior to Sunbelt Software, an anti-malware software provider, Caroline held senior marketing management roles at Sage, a $1 billion global leader in SME software and services, where she managed the new customer acquisition and existing customer marketing efforts for the Sage Abra division. Caroline was previously VP, Marketing at Eisenworld, Inc (acquired by Microsoft), VP, Marketing at Tranxition Corporation and VP, Marketing at Quarterdeck Corporation. Additionally, at Quarterdeck she served as President of Quarterdeck Select where she was responsible for the direct marketing and sales functions for this wholly owned subsidiary and was instrumental in its acquisition by The Sutherland Group. Earlier in her career, Caroline was Director of Marketing for Landmark Research (acquired by Quarterdeck) and held key marketing positions at Tech Data Corporation, the world's second-largest distributor of software and hardware with $24b in sales.